Welcome to our first blog! In the ongoing articles that we put up I intend to include a range of issues to do with market research – from covering modern trends in research to writing some articles on how to do it yourself for smaller businesses without a research budget.


Hopefully, readers will also choose to use the ‘contact us’ page to request topics that they would like us to cover in this series.


The first series of articles will start  on Thursday the 7th of November. Over the course of the first three weeks we will cover the following key issues:


  1. Design your own research methodology – clarity of purpose in design.
  2. Defining your population and sample – research reliability.
  3. Awareness of bias in your research method and how to limit or eliminate it.


We’ll be putting up an article once a week on Thursdays so please keep a watch out.